We put cans in your customers hands. Want those bar seats full, no problem. Make great wine but no one knows about it, we can fix that too. Take your brewery or winery from "I've been meaning try it" to "I've gotta drink it now!"
SOCIAL MEDIA Facebook, Twitter, Instagram, oh my! Where to start? How to engage? Get followers? It is like speaking another language and you can be fluent. Or, just have a translator for you (insert Cuvée Marketing).
MARKETING COACHING Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing.
EVENTS Who doesn’t love a good party? But they take work. A lot. And creativity. And a benefit to attendees. Small intimate dinner parties, to large functions where you need your passport stamped, it can all be done.
BRANDING Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy provides an edge in increasingly competitive markets. Let us help you establish your brand.
ADVERTISING Don’t settle for being the “best kept secret.” Cuvée Marketing can help you utilize the right mix of advertising to make your product the “worst kept secret” and the best product out there.
STRATEGY Cuvée Marketing is knowledgeable in consumer behavior and the marketing process. We’ll help you identify target markets and position your product in a way that will make people want to buy it.
“Rebecca is a pleasure to work with. She is full of enthusiasm, sticks to deadlines and is very helpful. Her innovative ideas around marketing my business and gaining customers has helped me tremendously.”
—R. Duggan, Tuscany Tile
Featured Case Studies
A new upscale restaurant in the New England area wanted a martini-specific menu to help up-sell their martinis and showcase the various flavor brands they were using for custom drink development. The project included the creation of the drinks, catchy names and descriptions, sourcing a menu that would be bar-friendly but appealed to the customer, as well as implementing the training of the martinis. The restaurant saw an increase of over 42% in their martini line item and have created other similar programs that focus on specific drinks they want to feature.
Johnny Walker Journey
DIAGEO’s National Accounts Team needed a way to showcase the different Johnny Walker options and encourage patrons to taste all three side by side. A reusable tasting mat was created with descriptions of each scotch whisky, along with appropriate-sized tasting glasses branded to Johnny Walker. This promotion was a win for both consumers because they could taste three different Johnny Walkers without having to purchase a full drink, and for the restaurants because they were able to upsell to Black Label or Blue Label.
“With our company rebranding and building a new website, Rebecca and Jeremy brought so much creativity to the table and were more than patient with us while trying to select a new logo. Our new website is amazing and we couldn’t be happier with the way the rebranding process went.”
—A. Phipps, Event Architects
Over 18 years of marketing, advertising and social media experience for numerous international and domestically-known beverage companies. Progressive experience in all facets of account management, marketing, advertising, sales, creative services, public relations and event planning make for some interesting stories around a dinner or conference table. Client list, past and/or present includes: Robert Mondavi Winery, Constellation Wine, Folio Fine Wine Partners, Leblon Cachaca, DIAGEO, Trellis Wine Group, United Way California Capital Region, Placer County Office of Education, Event Architects, Advantage Roseville, Sterling Trolley, and many more! View my resume»
Drop Me A Line
Have some ideas you want to toss around? Thinking of how you can improve your brand? Want someone you trust to handle your social media? Then shoot me an email and let’s start a conversation!